Mei Ri Jing Ji Xin Wen·2025-08-14 11:40Core Viewpoint - Li Auto has made a significant adjustment to its sales and service system, shifting from a regional "Five Major Regions" structure to a direct management model from headquarters covering 23 districts nationwide [1][3]. Group 1: Sales System Adjustment - The previous sales system had 26 provincial districts with a management structure of "headquarters, provincial districts, cities, store managers," allowing each district to set its own sales targets and strategies [3]. - In 2023, Li Auto delivered 376,000 new vehicles, a year-on-year increase of 182%, becoming the sales champion among new forces [3]. - The "Five Major Regions" model was implemented in March 2023, where each region was responsible for its own sales, profits, and NPS (Net Promoter Score), but it faced issues such as uneven management capabilities and inter-region competition for orders [3][4]. Group 2: Sales Pressure and Performance - In July 2023, Li Auto delivered 30,731 new vehicles, a year-on-year decline of 39.7% and a month-on-month decline of 15.3%, marking its exit from the "top three" in new force sales [4]. - From January to July 2023, the cumulative delivery volume was 234,669 vehicles, a year-on-year decrease of 2.21%, indicating a significant gap from the annual sales target of 640,000 vehicles [4]. Group 3: New Product Strategy - Li Auto aims to boost sales through the new model, Li Auto i8, which faced challenges in the market after its launch [5]. - On August 5, 2023, Li Auto announced a configuration adjustment for the i8, reducing the price from 349,800 yuan to 339,800 yuan and adding promotional features [5]. - Following the configuration adjustment, orders for the i8 increased, and the company plans to deliver over 8,000 units by the end of September 2023, with a goal of challenging for 10,000 units in total deliveries [7].