Reborn Coffee Signs $1 Million Licensing Agreement to Expand into South Korea

Core Insights - Reborn Coffee Inc. has signed a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to develop and operate retail locations in South Korea [1][2] - The partnership aims to introduce Reborn Coffee's specialty offerings, including cold brew and café menu, while adapting to local consumer preferences [2][4] - South Korea is the third-largest coffee-consuming country per capita, making it a strategic market for Reborn Coffee's premium products [4] Company Expansion - The flagship store will be located in the Seoul Metropolitan center, enhancing brand visibility and access to high foot traffic [5] - Reborn Korea plans to open additional stores in Gwangjin, Nami Island, and Bundang, with further expansion into major provincial cities within the year [7] - This agreement is part of Reborn Coffee's broader global expansion strategy, following successful licensing deals in various regions including the Middle East and China [8] New Headquarters - Reborn Coffee's new three-story headquarters will open in front of Gwanghwamun, featuring a café, roasting lab, education center, and office space [6] - The flagship store will offer a unique experience with a café and bakery on the first floor, a roasting research lab on the second, and training rooms on the third [6][7] - The location is designed to become a landmark for premium coffee and bakery experiences in Seoul [7] Market Position - Reborn Coffee is focused on delivering high-quality, handcrafted coffee experiences and is redefining the coffeehouse model through innovation [9] - The company's expansion into South Korea aligns with its strategy to build a high-quality coffee experience in key international markets [4][8]