Industry Leaders Reunite to Drive Growth for Rise, Quad's Media Agency

Core Insights - Quad/Graphics, Inc. has appointed Kristin "KJ" Jones and Evan Hughes as Senior Vice Presidents at Rise, a Quad agency, to lead integrated teams focused on transforming client go-to-market strategies [1][3][4] Group 1: Leadership and Strategy - Jones and Hughes will leverage their extensive agency experience and Quad's proprietary data stack to enhance client engagement through intelligent segmentation and measurement [2][4] - Jones, with over 20 years of experience, will lead client acquisition and service, collaborating with senior executives to align marketing strategies for client growth [4][5] - Hughes will focus on transformation and operational excellence, bringing a strategic perspective to agency development and leading initiatives that drive client business growth [5][6] Group 2: Agency Capabilities - Rise is a full-service, omnichannel media agency that integrates audience, media, and measurement strategies, utilizing advanced analytics to achieve measurable business outcomes [6][7] - The agency serves clients across various industries, including consumer packaged goods, retail, health, entertainment, and technology, adapting to market dynamics [6][8] Group 3: Company Overview - Quad employs approximately 11,000 people across 11 countries and serves around 2,100 clients, including leading companies in multiple sectors [8][9] - Quad is recognized as one of the largest agency companies in the U.S. and is a significant player in commercial printing in North America [9]