Di Yi Cai Jing·2025-08-14 13:17Group 1 - The core viewpoint is that the Tank brand has experienced a 10.7% year-on-year decline in sales in the first half of the year due to intensified market competition, despite holding a significant market share in the off-road vehicle segment [1][2] - The Tank brand's sales reached 104,000 units in the first half of the year, with the top five sales figures for rugged off-road models being Tank 300 series (40,000 units), Leopard 5 (27,000 units), Beijing Off-road BJ40 series (22,000 units), Tank 500 series (21,000 units), and Tank 400 series (18,000 units) [1] - The launch of the new Tank 500 Smart Edition, which features the third-generation intelligent driving system from Great Wall Motors, aims to enhance driving experience through a combination of laser radar and visual sensors [1] Group 2 - The company recognizes a shift in consumer demand towards smart features and luxury configurations, with 75% of off-road vehicle users indicating a preference for such features, despite only 3% being true off-road enthusiasts [2] - The development of intelligent driving systems for off-road vehicles is more complex than for regular models, involving longer calibration cycles, higher costs, and intricate power system coordination [2] - The challenges in developing the Tank 500's intelligent driving system have led to delays in subsequent vehicle projects, as the company prioritizes quality and development progress [2]