重塑赛事商业格局，成都世运会市场开发收入创历史新高

Group 1: Market Development and Sponsorship - The Chengdu Universiade has achieved a historic high in market development revenue, with 26 sponsoring companies and 33 donating companies, including major brands like Xtep, Sichuan Airlines, and China Telecom [1][2] - A total of 48 quality enterprises were recruited for licensed operations, resulting in over 500 licensed products across 16 categories and the establishment of 218 offline retail locations [1][2] - Innovative sponsorship strategies have broken traditional barriers, exemplified by a partnership with Wuliangye, creating new commercial avenues and activating the commercial value of the torch relay [1][2] Group 2: Technological Empowerment and Sustainability - The event has integrated technology to enhance smart city upgrades, with over 50% of donating companies being tech-oriented, and more than 90% of donations coming from local enterprises [2] - Efforts towards carbon neutrality include the provision of nearly 500 new energy vehicles by Geely Holdings and the donation of over 100,000 tons of carbon credits by 11 state-owned enterprises [2] - A multi-channel approach combining sponsorship, licensing, and donations has been employed to optimize event funding and resource allocation [2] Group 3: Cultural Activities and Community Engagement - The event features a rich array of cultural activities, promoting traditional Chinese culture and facilitating global cultural exchange [3][4] - The Universiade Square has attracted over 13,000 participants through various cultural performances and interactive experiences since its launch on August 8 [3] - The Universiade Village has hosted immersive experiences in traditional culture and language learning, enhancing cultural integration among participants [4][5]