财经聚焦丨观鸟经济持续升温 催生消费新业态

Core Insights - The birdwatching economy in China is experiencing significant growth, evolving from a niche hobby to a mainstream leisure activity, contributing to various sectors such as tourism, health, and education [1][5]. Group 1: Growth of Birdwatching Community - As of the end of 2023, there are approximately 340,000 birdwatching enthusiasts in mainland China, indicating a steady increase in participation [1]. - The popularity of birdwatching is particularly evident in places like Zhalong Wetland, which attracted 580,000 visitors from January to July 2023, highlighting the demand for birdwatching experiences [2][4]. - Social media platforms show a surge in interest, with over 700 million views on Douyin and more than 10 billion reads on Xiaohongshu related to birdwatching [4]. Group 2: Economic Impact - The birdwatching economy is diversifying, leading to the emergence of new business models and enhancing local economies. For instance, in Mingxi County, birdwatching-related income exceeded 60 million yuan [8]. - In 2023, Mingxi County received 784,000 domestic tourists, generating a tourism revenue of 682 million yuan [8]. - The "birdwatching+" model is creating various revenue streams, including eco-tourism, cultural products, and local agricultural sales [8]. Group 3: Future Development and Sustainability - Experts emphasize the need for a balanced approach to ensure the sustainable development of the birdwatching economy while protecting bird species and their habitats [9][11]. - Recommendations include establishing training programs for birdwatching guides and promoting eco-friendly practices among enthusiasts [9][11]. - Local governments are encouraged to develop unique birdwatching tourism products and integrate them with cultural and historical elements to enhance visitor experiences [11].