Xin Lang Ke Ji·2025-08-14 13:26Core Insights - Geely Automobile reported a revenue of 150.3 billion yuan for the first half of the year, a year-on-year increase of 27% [1] - The net profit attributable to shareholders reached 9.29 billion yuan, with a core net profit of 6.66 billion yuan, reflecting a significant growth of 102% [1] - Total sales volume reached 1.409 million units, a 47% increase year-on-year, with a market share surpassing 10% for the first time [1] - New energy vehicle sales amounted to 725,000 units, marking a 126% increase [1] Brand Development - The company emphasizes the importance of user experience and the psychological aspects of car ownership, acknowledging past shortcomings in brand communication [2] - Geely has started to improve its communication strategies, such as announcing product upgrades and limited-time benefits for existing models, which received positive feedback from users [2] Export Performance - Despite overall sales growth, export volume declined by 8% year-on-year, indicating a lag compared to domestic competitors [3] - The company has restructured its overseas operations and established a responsive system to enhance market research and product availability, anticipating significant export growth in the second half of the year [3] Average Selling Price - The average selling price per vehicle decreased by 14,000 yuan, contributing to a 0.3 percentage point decline in overall gross margin, despite a doubling of profits [3] - The decline in average selling price is attributed to increased sales of the more affordable Galaxy brand and a slowdown in the high-end luxury market [3] - The company expects improvements in average selling price and gross margin with the upcoming launches of higher-priced models [3]