Di Yi Cai Jing·2025-08-14 13:37Core Insights - The Tank brand has shifted its strategy to focus on enhancing driving experience through intelligent driving features in off-road vehicles [2][3] - The new Tank 500 models, including the Hi4-T and Hi4-Z versions, are the first to feature Great Wall Motors' third-generation intelligent driving assistance system, utilizing a combination of lidar and visual sensors [2] - Despite holding a significant market share in the off-road vehicle segment, the Tank brand experienced a 10.7% year-on-year decline in sales in the first half of the year, totaling 104,000 units sold [2] Market Demand and User Preferences - There is a growing demand for intelligent features and luxury configurations among off-road vehicle users, with 75% of users indicating a preference for such features, despite only 3% being true off-road enthusiasts [3] - The addition of highly sought-after configurations in the Tank 500 is aimed at expanding the brand's market presence and increasing sales [3] Technical Challenges - Developing intelligent driving systems for off-road vehicles is more complex than for regular models, involving longer calibration cycles, higher costs, and intricate power system coordination [3] - The calibration process for off-road vehicles takes twice as long due to significant variations in vehicle dynamics and sensor placements, necessitating extensive data collection and model optimization [3] - The high weight of off-road vehicles increases the costs associated with advanced driving assistance systems, requiring complete redesigns and additional testing rounds, which can delay the development of subsequent models [3]