Core Insights - The birdwatching economy in China is experiencing significant growth, evolving from a niche hobby to a mainstream leisure activity, contributing to new consumption patterns across various sectors such as tourism, health, and education [1][4]. Group 1: Growth of Birdwatching Community - As of the end of 2023, there are approximately 340,000 birdwatching enthusiasts in mainland China, indicating a trend towards broader public engagement in birdwatching [1]. - The number of users on the Chinese Birdwatching Record Center has exceeded 50,000, with nearly 3.6 million new bird-related records added in 2023 [2]. - The popularity of birdwatching is particularly pronounced among younger demographics, with a 1.2 times increase in birdwatching-related posts on social media platforms compared to the past decade [2]. Group 2: Economic Impact and Tourism - The Zhalong Wetland in Heilongjiang received 580,000 visitors from January to July 2023, highlighting the area's appeal during the birdwatching peak season [2]. - In Mingxi County, over 1,100 individuals are engaged in birdwatching-related jobs, contributing to a tourism revenue of 682 million yuan (approximately 100 million USD) in the first half of 2023 [4]. - The birdwatching economy has generated over 60 million yuan (approximately 8.5 million USD) in related income in Mingxi County, showcasing its role as a new economic driver [4]. Group 3: Diversification of Consumption - The birdwatching economy is expanding into diverse consumption scenarios, leading to a shift towards quality and personalized services [4]. - In places like Jiangxi and Fujian, local governments are developing specialized birdwatching tourism routes and ecological wellness bases, enhancing the overall visitor experience [5][7]. - Customized birdwatching tours are becoming popular, with some packages priced above 300 yuan (approximately 42 USD) per person, indicating a willingness to invest in unique experiences [5]. Group 4: Future Development and Sustainability - Experts emphasize the importance of balancing economic growth with ecological protection in the birdwatching sector, advocating for responsible practices among birdwatchers [6]. - Recommendations include establishing training bases for birdwatching tourism professionals and promoting awareness of bird conservation [6]. - The integration of birdwatching with local cultural and historical elements is suggested to enhance the appeal of birdwatching tourism [7].
观鸟经济持续升温 催生消费新业态
Xin Hua She·2025-08-14 13:53