Cai Jing Wang·2025-08-14 13:52Financial Performance - Q2 revenue was 27.9 billion RMB, a year-on-year increase of 9.4%, but below the expected 28.4 billion RMB [1] - Gross profit was 18.1 billion RMB, a year-on-year increase of 12.5%, with a gross margin of 64.9% [1][9] - Net profit reached 8.6 billion RMB, a year-on-year increase of 27.25%, but a significant quarter-on-quarter decline of 16.5% [1][10] - The company announced a dividend of 0.57 USD per ADS and has executed a share repurchase plan of 2 billion USD [1] Core Business - Online gaming revenue was 22.8 billion RMB, a year-on-year increase of 13.7%, but a quarter-on-quarter decline of 5%, falling short of the market expectation of 23.37 billion RMB [2] - The gaming business's gross profit was 16.01 billion RMB, slightly exceeding expectations, indicating ongoing cost control pressures [3] - The game "Dream of Jianghu" reached a peak of 2.93 million concurrent players in August, showcasing the enduring appeal of this 20-year-old IP [4] Non-Gaming Business - Net revenue from NetEase Cloud Music was 2 billion RMB, a slight year-on-year decline of 3.5%, with a quarter-on-quarter increase of 5.3% [6] - Youdao's performance was relatively stable, with net revenue of 1.4 billion RMB, a year-on-year increase of 7.2% [7] - Revenue from innovative and other businesses was 1.7 billion RMB, a significant year-on-year decline of 17.8%, primarily due to decreased income from NetEase Yanxuan and advertising services [8] Profitability and Cash Position - The company maintained a strong cash position with net cash of 142.1 billion RMB, an 8.1% increase from the beginning of the year [10] - Operating cash flow was 10.9 billion RMB, although it declined by 10% quarter-on-quarter, still indicating a healthy level [10] Future Outlook - The CEO emphasized the importance of exploring new player experiences and expanding self-developed IP products, with upcoming titles like "Sea of Oblivion" and "Return to Tang" being critical for assessing innovation and international strategy [11] - The continued expansion of Blizzard games in the Chinese market, including new content for "Hearthstone" and the 20th anniversary of "World of Warcraft," may provide new growth opportunities for the company [11]