珠实地产7个楼盘承诺“买贵补差价” 专家：市场需要此类保价措施

Core Viewpoint - Guangzhou state-owned enterprise Zhu Shi Real Estate has launched a "price protection action" for its seven main properties, promising to compensate buyers for price differences until December 31, 2025 [1][2] Group 1: Price Protection Strategy - The price protection strategy is essentially a marketing tactic aimed at attracting first-time homebuyers by providing an additional layer of security [1][2] - The properties involved are located in Tianhe, Liwan, Baiyun, and Zengcheng districts, with compensation for price drops up to 200,000 yuan in property management fees [2] - This initiative is an extension of previous promotional activities, including discounts and property management fee waivers [2][3] Group 2: Market Context and Trends - The real estate market in Guangzhou has shown signs of weakness, with a nearly 25% month-on-month decline in new residential sales in July, dropping to 4,787 units [1][4] - The trend of self-initiated price protection measures by real estate companies has become increasingly common in recent years, with similar actions noted in other cities like Shenzhen [4] - The expectation of declining property prices has led to longer decision-making periods for buyers, increasing the urgency for such price protection measures [5]