从田间到云端，流量助力本地特色产业破圈

Core Insights - The article highlights the initiative in Pu Bei County to integrate traditional Chen Pi culture with e-commerce through training programs aimed at enhancing digital skills among local farmers [1][2] - The "Chen Pi + E-commerce Live Streaming" training has successfully increased income for participants, demonstrating the effectiveness of vocational training in promoting employment and industry growth [2] Group 1: Training Programs - Pu Bei County has launched a "4-in-1" project focusing on training local talents in Chen Pi cultivation, sales, and e-commerce, which includes establishing training classes and promoting unique products [1] - Since 2025, 12 training sessions have been conducted, benefiting 358 individuals, with some participants already seeing increased income from their new skills [1] Group 2: Success Stories - Participants like Ning Qin have reported monthly income increases of over 3,000 yuan through e-commerce live streaming after completing the training [2] - Other success stories include Liang Minghua, who established a live streaming team in Guangdong and achieved monthly sales exceeding 600,000 yuan, and Zhou Jinai, who helped local farmers sell Chen Pi through Douyin, generating 3,000 yuan monthly [2] Group 3: Economic Impact - The training not only enhances digital economy skills but also opens new sales channels for Pu Bei County's specialty agricultural products, aligning with rural revitalization strategies and fostering new professional farmers [2]