Zhong Guo Zhi Liang Xin Wen Wang·2025-08-14 14:30Core Insights - JD Group reported a revenue growth of 22.4% year-on-year for Q2 2025, reaching 356.7 billion yuan, marking the highest growth rate in three years and leading the industry [1] - The launch of the "Assured Quality" label for apparel has enhanced consumer confidence and contributed to a healthy and orderly development in the clothing sector [1] Group 1: Revenue and Growth - JD's Q2 revenue reached 356.7 billion yuan, with a year-on-year growth of 22.4%, the highest in three years [1] - The apparel sector saw significant sales growth during the 618 shopping festival, achieving a robust 33.8% increase [8] Group 2: Quality Standards and Consumer Trust - JD Apparel partnered with Zhonglian Inspection Group to establish the "Assured Quality" standards, covering various clothing categories and ensuring comprehensive quality control [4] - The introduction of the "Assured Quality" label has led to a substantial increase in sales for specific products, such as a 150% increase in sales of raw yarn sun-protective clothing [4] Group 3: Consumer Preferences and Market Position - Nearly 70% of consumers preferred to purchase apparel from JD during the 618 shopping festival, indicating a significant increase in brand richness and quality assurance [5] - The integration of technology, supply chain, marketing, and service capabilities has positioned JD Apparel as a new growth point for brand merchants while meeting diverse consumer fashion needs [8]