房地产数字化痛点何在？对话金蝶颜琼：关键在于释放禁锢价值

Core Viewpoint - The 2025 Boao Real Estate Forum emphasizes the importance of digital transformation in the real estate industry as a crucial support for navigating economic cycles [1][2] Group 1: Digital Transformation Stages - The digital transformation process in the real estate sector can be divided into three stages: 1. The first stage is partial digitalization, focusing on addressing specific pain points such as financial inaccuracies and customer acquisition challenges [1] 2. The second stage involves full-process digitalization, which aims to streamline the entire workflow from market analysis to payment collection, enhancing core competitiveness [1] 3. The third stage is industry chain digitalization, which requires collaboration across the entire supply chain to improve product quality and resilience [1] Group 2: Current Challenges and Opportunities - Despite progress in digitalization, the industry faces challenges in fully unlocking and releasing the latent value within enterprises, such as underutilized assets and misaligned talent [1] - Digitalization is viewed as a management revolution that can help companies build five core capabilities: connecting with customers, empowering partners, activating employees, managing resources, and driving business with AI [1] Group 3: Industry Outlook - The real estate market is currently in a transitional phase of stabilizing after a decline, with supply-side policies in place and a need to address consumer purchasing power and spending capacity to foster gradual market improvement [2]