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娃哈哈改名,宗馥莉彻底不装了!
Xin Lang Cai Jing·2025-08-14 15:27

Group 1 - The core point of the article revolves around the power struggle within Wahaha, particularly focusing on Zong Fuli's strategic moves amidst the inheritance dispute with her half-siblings [1][20] - Zong Fuli has rebranded the former Wahaha flagship store on Tmall to "Tongyuan Kang Food Specialty Store," indicating a significant shift in the company's branding strategy [2][5] - The rebranding is part of Zong Fuli's efforts to eliminate the influence of Du Jianying, a key figure in the company, and to assert her control over Wahaha [11][14] Group 2 - Zong Fuli has made a substantial investment of 1 billion yuan in a new factory in Xi'an, which aims to consolidate Wahaha's market resources in the northwest region [21][22] - The new factory will include multiple production lines for various beverage categories, reflecting a strategic shift towards a more diversified product offering [21][22] - Recent changes in the company's operational structure include the closure of 18 factories and a shift to outsourcing production, which has raised concerns about the impact on profit distribution among stakeholders [27][29] Group 3 - Zong Fuli's actions, including the closure of old factories and the overhaul of the distributor system, signal a move towards modernizing Wahaha and breaking away from traditional operational models [30][33] - The company is focusing on enhancing its online presence and addressing consumer trust issues following the shift from direct management to a distributor model [31][33] - Zong Fuli's strategic decisions are aimed at transforming Wahaha into a modern enterprise, indicating her desire to establish her own legacy separate from her father's influence [30][33]