Core Viewpoint - Qingdao Airport has achieved significant development in the past four years since its transition, focusing on service innovation and enhancing passenger experience through the upgraded service brand "Qingyi Yuexing" [1][13] Group 1: Service Brand Upgrade - The "Qingyi Yuexing" brand upgrade is a culmination of four years of service experience, aimed at meeting diverse travel needs and enhancing overall service quality [1] - The brand system has transitioned from a product-focused approach to a brand-focused one, establishing a core service philosophy centered on "genuine service" [1] Group 2: Transportation Connectivity - The "Qingyi Zhitu" series aims to provide convenient and efficient ground transportation solutions, integrating various transport modes such as subways, buses, taxis, and airport shuttles [2] - The establishment of a comprehensive transportation hub has been recognized as a pilot project in Qingdao's "Transportation Strong Nation" initiative, winning multiple awards for its innovative approach [2][3] Group 3: Passenger Experience Enhancements - The airport has implemented smart taxi management and upgraded ride-hailing services to improve passenger convenience [3] - New high-speed rail stations have been built to extend service reach, allowing passengers to check in without going to the airport, thus saving travel time [4] Group 4: Transfer Services - The "Qingyi Fei" brand focuses on enhancing transfer services, offering features like "one-time check-in and baggage transfer" across major domestic hubs and international destinations [5][6] - The introduction of free accommodation for international transfer passengers has improved the overall travel experience [5] Group 5: Comprehensive Service Offerings - The "Qingyi Pengzhi" brand emphasizes providing warm, friend-like service to passengers, enhancing various service aspects from check-in to boarding [7] - The "Yilu Ping'an" sub-brand focuses on security, implementing smart security measures and improving efficiency in the security process [8] Group 6: Operational Efficiency - The "Qingyi Tongzhou" brand ensures efficient operational support, optimizing logistics and emergency response to maintain smooth airport operations [9][11] - The airport has received numerous accolades for its innovative service models and operational excellence [3][9] Group 7: Cargo and Baggage Services - The "Qingyi Sudai" brand has made significant advancements in baggage handling and cargo services, ensuring quick and reliable transportation [12] - The implementation of multi-modal transport systems has enhanced cargo flow from various regions to Qingdao [12] Group 8: Future Outlook - The upgrade of the "Qingyi Yuexing" service brand and the establishment of the "1+5+N" product matrix are crucial steps for Qingdao Airport to enhance service quality and core competitiveness [13] - The airport aims to continue optimizing service processes and innovating service products to provide a better travel experience for passengers [13]
青岛机场“青翼悦行”品牌再升级,打造“1+5+N”产品矩阵
Qi Lu Wan Bao Wang·2025-08-14 15:36