风口再临，中部"顶流"如何变现？

Core Viewpoint - Shanxi province is experiencing a significant boost in its cultural tourism sector, driven by popular media such as the animated film "Wang Wang Shan Xiao Yao Guai" and the game "Black Myth: Wukong," which have highlighted local attractions and increased visitor numbers [1][4][11] Group 1: Cultural Tourism Growth - The animated film "Wang Wang Shan Xiao Yao Guai" has topped the box office for domestic 2D animated films in China, showcasing numerous Shanxi attractions and further promoting local tourism [1] - The game "Black Myth: Wukong" led to a 300% increase in visitor numbers to Shanxi attractions last year, demonstrating the long-tail effect of media on tourism [1][4] - In the first half of this year, Shanxi's monitored scenic spots received 57.36 million visitors, an 18.6% increase, with ticket revenue reaching 1.57 billion yuan, up 14.9% [4][11] Group 2: Economic Transition - Shanxi, traditionally known as a coal-producing province, is seeking to diversify its economy beyond energy, with a GDP growth of 3.8% in the first half of the year, improving from 1.9% year-on-year [3][4] - The provincial government emphasizes the need for transformation, mentioning "transformation" 37 times in its work report, aiming for significant progress by 2025 [3][4] - Shanxi's reliance on coal remains high, with over 25% of the nation's coal production, necessitating a shift towards new industries and innovation [3][14] Group 3: Infrastructure Challenges - Shanxi faces challenges in transportation infrastructure, particularly in high-speed rail, ranking low nationally with less than 2000 kilometers of high-speed rail [11][12] - The province is working to improve its rail connectivity, with plans for new high-speed rail projects to enhance accessibility and tourism [12][14] Group 4: Brand Development and New Growth Areas - Shanxi is focusing on enhancing the brand value of local enterprises, indicating a shift from reliance on natural resources to human-driven development [13] - The province aims to leverage its cultural heritage and resources to create new IPs and enhance tourism experiences [11][13] - Shanxi is also exploring renewable energy opportunities, with a significant portion of its energy production now coming from renewable sources, aiming for a balanced energy portfolio [15][16]