Zheng Quan Ri Bao·2025-08-14 16:08Group 1 - The rapid development of the "first store economy" reflects the growing consumer demand for fresh and unique shopping experiences, as consumers seek more personalized and differentiated products and services [1] - Many listed companies and leading brands are accelerating their first store layouts, enhancing market influence and brand image while boosting local commercial vitality [2][3] - The first store not only serves as a starting point for business layout but also as a window for brand image display, often embodying the highest standards of the brand [3] Group 2 - Policy guidance is a key driving force behind the rapid development of the first store economy, with various regions launching supportive policies [3][4] - For instance, Zhejiang Province aims to add over 2,000 new urban brand first stores by 2027, while Shenzhen offers financial rewards for introducing well-known domestic and international brands [3][4] - The value of the first store economy lies in enhancing urban capabilities, promoting industrial upgrades, and facilitating consumption upgrades, with future trends expected to include a shift from first-tier cities to county markets and a dual drive of policy and consumption upgrades [4]