风口再临 中部“顶流”如何变现？

Group 1 - The animated film "Wang Wang Shan Xiao Yao Guai" has topped the box office for domestic 2D animated films in China, significantly boosting tourism in Shanxi [1][5] - The game "Black Myth: Wukong" also previously increased tourist numbers in Shanxi by 300%, demonstrating the long-tail effect of cultural products on local tourism [1][3] - In the first half of this year, Shanxi's key monitored scenic spots received 57.36 million visitors, an increase of 18.6%, with ticket revenue reaching 1.57 billion yuan, up 14.9% [3][4] Group 2 - Shanxi, traditionally known as a coal-producing province, is seeking to diversify its economy beyond energy, with a GDP growth of 3.8% in the first half of the year, which is an improvement from 1.9% last year [2][3] - The provincial government has emphasized the need for transformation, mentioning "transformation" 37 times in its work report, aiming for significant progress by 2025 [2][3] - Shanxi is focusing on integrating culture and tourism as a strategic pillar for economic growth, while also recognizing the limitations of the tourism sector in driving economic development [2][4] Group 3 - Shanxi has a rich cultural heritage, with 531 national protected sites, making it a "cultural province" alongside its coal identity [3][4] - The provincial government has introduced measures to enhance the protection of cultural relics and promote tourism, including the development of key cultural sites [4][9] - The recent success of "Wang Wang Shan Xiao Yao Guai" further highlights Shanxi's potential in cultural tourism, with the film featuring local landmarks [5][9] Group 4 - Shanxi is also exploring new growth avenues, such as enhancing brand value for local enterprises, indicating a shift from reliance on natural resources to human-driven development [11][12] - The province is working on improving its transportation infrastructure, particularly high-speed rail, to better connect its cultural sites and enhance tourism accessibility [10][12] - Shanxi aims to develop renewable energy sources, with 50.37% of its power generation capacity coming from new energy by the end of 2024, positioning itself as a leader in green energy [13][14]