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服务消费释放新动能头部企业发力新增量
Zheng Quan Shi Bao·2025-08-14 18:21

Core Insights - Service consumption is becoming an important direction for consumer upgrades as people's quality of life improves, shifting focus from "having" to "quality" [1] - The restaurant industry is innovating through product, scene, and model innovations to cultivate new service consumption growth [2][3] - The tourism industry is responding to diverse consumer demands by innovating services, enhancing growth potential [4][5] - Companies are leveraging AI and product innovations to improve service efficiency and meet new consumer needs [6] - The expansion of service consumption is recognized as a means to tap into domestic demand potential, supported by national policies [7] Restaurant Industry Innovations - Haidilao has increased nighttime dining services, leading to a noticeable rise in customer flow, particularly among young people [2] - McDonald's China plans to optimize its restaurant network and invest 4 billion yuan in digital development from 2024 to 2028 [3] - Haidilao has opened over 50 night-themed restaurants in major cities, catering to diverse consumer needs [3] - The partnership between the brands under the Xiaobu Group and international IPs has positively impacted restaurant performance [3] Tourism Industry Developments - Hainan Airlines emphasizes service upgrades to create new revenue sources and enhance consumer experiences [4] - Huazhu Group is exploring diverse travel needs, including services tailored for the elderly and marathon participants [4] - China National Travel International is focusing on integrating new consumption forms in tourism, leading to a 45% increase in night tourism revenue [5] Service Consumption Growth Strategies - 58.com is enhancing service efficiency through AI and product innovations, significantly improving operational metrics [6] - The Chinese government is actively promoting service consumption through various policies aimed at high-quality development in key sectors [7] - In the first half of the year, final consumption expenditure contributed 52.0% to economic growth, indicating a strong service consumption trend [7]