Core Viewpoint - The traditional battery industry is undergoing significant technological iteration and market restructuring, with Yema Battery positioning itself as an innovator and leader in the zinc-manganese battery sector, focusing on digitalization and international market expansion [5][8]. Group 1: Innovation and Technology - Yema Battery has developed a high-speed production line capable of producing 1,300 alkaline batteries per minute, doubling the efficiency of standard production lines [6]. - The company boasts a 93% self-manufacturing rate for equipment and utilizes over 200 visual management dashboards, along with 500 real-time electronic reports, creating a fully controllable production system with an annual output of 4 billion batteries [6]. - Yema Battery has established a dedicated research institute with over 90 R&D personnel, resulting in 8 new invention patents and 5 utility model patents in the past two years, enhancing product performance in various aspects [7]. Group 2: Market Expansion - Despite a general slowdown in the zinc-manganese battery market, Yema Battery has seen an increase in overseas orders, attributed to strategic adjustments and a dual model of "OEM + own brand" for market penetration [8][9]. - The company plans to invest approximately 335 million yuan in a new production base in Vietnam, aiming to leverage local industrial advantages for international market expansion [8]. - Yema Battery is also focusing on domestic market growth by enhancing its distribution network and utilizing new media retail channels to increase brand visibility and sales [10]. Group 3: Financial Performance and Strategy - The company has experienced revenue growth but a decline in profits, primarily due to reduced export tax rebates and currency fluctuations, prompting measures to optimize product structure and control costs [10]. - Yema Battery aims to maintain its focus on the zinc-manganese battery business, leveraging its technological and managerial expertise to become a globally recognized brand in the sector [10].
野马电池总经理余谷峰:以 “数智” 破局传统制造