PYMNTS.comยท2025-08-14 19:21Core Viewpoint - Target and Ulta Beauty have mutually agreed not to renew their shop-in-shop partnership, which will expire in August 2026, while continuing to provide services until that date [1][2]. Group 1: Partnership Details - The Ulta Beauty experience at Target will remain available until August 2026, allowing customers to access beauty products and link their Ulta Beauty Rewards and Target Circle accounts [2]. - Both companies are committed to ensuring a seamless shopping experience and product availability through the end of the partnership [3]. Group 2: Future Plans - Ulta Beauty will continue to offer beauty and wellness products through its own omnichannel experience, including the upcoming Ulta Beauty Marketplace [4]. - Target plans to provide a differentiated beauty assortment and new experiences for its customers [4]. Group 3: Background and Challenges - The partnership began in November 2020, with Ulta Beauty merchandise offered in 100 Target locations and online [7]. - Ulta Beauty faced challenges during the pandemic, including layoffs due to store closures and a shift to online sales [7]. - Target has experienced 10 consecutive quarters of flat or declining sales, which may have influenced the decision to end the partnership [5]. - Issues such as messy in-store operations, retail theft, and insufficient staffing have been cited as contributing factors to the partnership's conclusion [6].