外贸承压 为何这里能做火全球生意——来自新疆维吾尔自治区霍尔果斯市的调查

Core Insights - In the first half of this year, the cross-border e-commerce trade volume in Horgos, Xinjiang reached nearly 29 billion yuan, marking a historical high and becoming a highlight in the high-quality development of Xinjiang's foreign trade [1][2] - Horgos has leveraged its unique geographical location, transportation, policies, and openness to successfully create a new cross-border e-commerce model, positioning itself prominently in global trade [1][2] Trade Volume and Growth - The cross-border e-commerce trade volume in Horgos for the first half of the year was 289.99 billion yuan, representing a year-on-year increase of 889.3% [2] - Horgos serves as a crucial gateway for trade between China and Central Asia, connecting a domestic market of over 1.4 billion people with a market of over 1.2 billion in Central Asia, West Asia, and Europe [2] Infrastructure and Policy Advantages - Horgos is strategically located at the center of the Eurasian economic zone and is an important node in the Belt and Road Initiative, benefiting from multiple open platforms such as economic development zones and comprehensive bonded zones [2][3] - The establishment of the national-level cross-border e-commerce comprehensive pilot zone in November 2022 has accelerated the development of cross-border e-commerce in Horgos [3] Customs and Logistics Efficiency - Horgos has implemented various customs declaration models for cross-border e-commerce, significantly improving customs clearance efficiency and reducing logistics costs for enterprises [4][5] - The introduction of a "single window" for customs procedures allows cross-border e-commerce companies to complete all declaration processes through one platform, enhancing data sharing and operational efficiency [4] Emerging Business Models - The Horgos International Border Cooperation Center has become a hub for cross-border e-commerce, showcasing nearly 10,000 products from over 40 countries, and facilitating a unique "one step across two countries" shopping experience [11] - The "front store, back factory" model is being adopted in Horgos, linking retail and manufacturing to enhance export capabilities and drive foreign trade [11][12] Cross-Border Live Streaming - Horgos has embraced live streaming as a new sales channel, with local businesses actively engaging in cross-border e-commerce through multi-language live broadcasts, significantly increasing their market reach [7][8] - The demand for multilingual talents is rising as the cross-border live streaming business expands, with local educational institutions collaborating to provide training for students [9][10] Future Development and Challenges - Horgos aims to diversify its port economy by developing new business models such as border trade and processing, while addressing the current imbalance in logistics and manufacturing capabilities [14] - The region is exploring innovative customs clearance models and enhancing its service offerings to further boost its competitiveness in the cross-border e-commerce landscape [12][14]