Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-08-14 22:10Core Viewpoint - GAC Group has officially launched the second phase of its Integrated Product Development (IPD) and digital transformation project, marking a new stage in addressing user needs and core pain points in the automotive industry [1] Group 1: User Demand and Product Development - User demand is evolving rapidly towards personalization and diversification, driving changes in product development and marketing logic within the automotive industry [1] - The traditional serial model of vehicle product development often leads to information transmission gaps and process bottlenecks, resulting in lost product demand and misaligned marketing [1] - The IPD approach promotes a parallel co-creation model, involving cross-organizational teams from the outset to ensure unified understanding of user needs and cohesive product development [1] Group 2: User Demand Management - Accurate definition of user demand is critical for product success, with user demand management elevated to a central role in GAC Group's IPD process [2] - GAC Group employs a "three-year planning and five-year outlook" strategy for product planning, aligning product and technology planning to create a systematic and forward-looking technical reserve path [2] - The IPD emphasizes managing product development as an investment, prioritizing investment opportunities and evaluating products from a commercial perspective to ensure return on investment [2] Group 3: Organizational Mechanism and Implementation - The transformation of IPD involves not only a change in philosophy but also the establishment of new organizational mechanisms, including cross-departmental teams for product and demand management [3] - GAC Group has introduced new assessment metrics to drive high-quality execution across processes, aiming to eliminate bottlenecks and gaps in the IPD core processes by the end of the year [3]