以数字化赋能文化产业发展

Core Viewpoint - The article emphasizes the importance of cultural digitalization as a strategic support for enhancing national cultural soft power, particularly in Jiangsu province, which needs to break down barriers, build platforms, cultivate main bodies, and strengthen operations and maintenance to effectively integrate culture and technology [1] Group 1: Cultural Data Transformation - The need for reform and innovation to facilitate the efficient transformation of cultural data elements is highlighted, focusing on activating data element dynamics and breaking down data barriers [2] - Establishing standards for cultural data collection, classification, and quality certification is essential for ensuring data integrity and facilitating cross-departmental and cross-regional data sharing [2] - Innovative property rights mechanisms are proposed to promote asset transformation, including exploring data asset licensing and financing models like "digital copyright pledge loans" [2] Group 2: Digital Platform Development - The article discusses the necessity of building a collaborative and shared digital platform system to reduce costs and enhance efficiency in the digital economy era [3] - A three-tier platform structure is suggested, with provincial, regional, and county-level platforms focusing on resource integration and specialized development [3] - The importance of enhancing operational capabilities through open resources, user creativity, and ecosystem collaboration is emphasized to create a value co-creation network [3] Group 3: Super IP Cluster Development - Jiangsu's rich cultural IP resources, such as the Yangtze River and Grand Canal, are identified as potential drivers for creating a "Water Rhythm Jiangsu" brand and digital cultural tourism growth [4] - Establishing a provincial-level coordination body for cultural data collection and digital asset rights standardization is recommended to foster a collaborative ecosystem [4] - The article suggests developing cross-domain thematic tourism routes and immersive experiences to enhance the monetization of cultural IP [4][5] Group 4: Innovation Capacity Building - A gradient cultivation system is proposed to strengthen innovation entities, focusing on supporting specialized enterprises and small businesses through targeted policies and funding [6] - The article advocates for a layered incentive approach to funding, market access, and talent development to enhance innovation capabilities [6] - Establishing a sustainable innovation ecosystem with prudent regulation and optimized intellectual property management is crucial for fostering growth [6] Group 5: Long-term Operational Mechanisms - The article identifies the need for a focus on operational capabilities to address issues of low vitality and return on investment in digital projects [7] - Strengthening operational team development and resource allocation is essential for effective project management and user engagement [7] - Establishing an operational evaluation system with clear performance indicators linked to funding is recommended to ensure accountability and efficiency [7]