阳光人寿重磅发布中高净值银发人群需求洞察核心发现，创新推出“美好人生”银发产品体系

Core Insights - Sunshine Insurance celebrated its 20th anniversary by launching a comprehensive retirement solution targeting the high-net-worth elderly demographic, emphasizing personalized and multi-layered healthcare and retirement needs [1][3][7] Group 1: Market Research and Insights - The core findings of the demand insights for high-net-worth elderly individuals were developed through a six-month collaboration with Nielsen IQ, focusing on individuals aged 40-59 and those over 60 across various cities [2] - The research revealed that high-net-worth individuals prioritize diversified and stable investment portfolios for retirement planning, expressing concerns about inflation and longevity risks affecting their quality of life [2] Group 2: Product Offerings - Sunshine Insurance introduced the "Beautiful Life" product system, which includes three categories of insurance: retirement annuity insurance, medical insurance, and nursing insurance, featuring nine different products [3][4] - The retirement annuity insurance expands the age limit for policyholders to 90 years, covering up to 105 years, and offers flexible payment options to match individual retirement rhythms [4] - The medical insurance products are designed to address the health challenges of the aging population, with options for high-net-worth individuals and coverage for chronic diseases without complications [5][6] Group 3: Strategic Alignment and Future Plans - The launch aligns with national strategies to address population aging and promote the silver economy, with Sunshine Insurance committing to ongoing research and development in this sector [1][7] - The company plans to compile the insights from the research into a white paper to support industry studies on the elderly demographic, aiming to enhance the quality of life for seniors [7]