微博发布第二季度财报，净营收同比增长2%

Group 1 - The core viewpoint of the news is that Weibo's Q2 2025 financial report shows modest growth in revenue and user engagement, with a focus on maintaining its competitive edge in content and advertising [1] - In Q2, Weibo's total revenue reached $444.8 million, approximately 3.2 billion RMB, representing a year-on-year growth of 2% [1] - Advertising and marketing revenue remains the primary source of income, contributing $383 million, about 2.75 billion RMB, accounting for 86.1% of total revenue, with a year-on-year increase of 2% [1] Group 2 - The adjusted operating profit for Q2 was $161.8 million, approximately 1.16 billion RMB, with an operating profit margin maintained at a high level of 33% [1] - Monthly active users reached 588 million, while daily active users stood at 261 million by the end of Q2 [1] - The company reported a slight decline of 2% in value-added service revenue, which amounted to $61.4 million, about 441 million RMB [1] Group 3 - Weibo's search product competitiveness improved in Q2, with a focus on a large model strategy and enhanced multi-modal content presentation [2] - The monthly active users of Weibo's intelligent search surpassed 50 million in June, indicating a significant increase in user engagement [2] - According to QuestMobile's report, Weibo's intelligent search achieved a compound growth rate of 41.7% in the first half of 2025, ranking second among top applications [2]