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外卖等新业务亏损147.77亿元,京东CEO许冉:带来了显著的流量和用户增长
Feng Huang Wang·2025-08-15 00:50

Core Viewpoint - JD Group reported strong revenue growth in Q2 2025, with revenue reaching 356.7 billion yuan, a year-on-year increase of 22.4%. However, net profit attributable to ordinary shareholders fell by 51% to 6.2 billion yuan due to significant investments in the food delivery business [1][2]. Financial Performance - JD Retail achieved revenue of 310.1 billion yuan in Q2, up from 257.1 billion yuan in the same period last year [2][3]. - JD Logistics reported revenue of 51.6 billion yuan, compared to 44.2 billion yuan in the previous year [2][3]. - New business revenue, including food delivery, surged by 198.8% year-on-year to 13.9 billion yuan, but the operating loss for this segment expanded dramatically to 14.8 billion yuan, with an operating margin of -106.7% [2][3]. Marketing and Expenses - Marketing expenses increased significantly to 27 billion yuan, a 127.6% rise from 11.9 billion yuan in the previous year, with the marketing expense ratio climbing from 4.1% to 7.6% [3]. Business Expansion and Strategy - JD's food delivery business saw daily orders exceed 25 million during the 618 shopping festival, with over 1.5 million quality merchants onboard and a full-time rider workforce exceeding 150,000 [4]. - The company plans to open 10,000 new stores over the next three years under the "Seven Fresh Kitchen" initiative, although currently only one store is operational in Beijing [4]. - JD's CEO emphasized that the food delivery sector is a long-term strategic focus, aiming to enhance operational efficiency and system capabilities [4][5]. Globalization Efforts - JD Logistics has expanded its international presence, managing over 130 bonded and overseas warehouses across 23 countries, and launched its self-operated delivery brand "JoyExpress" in Saudi Arabia [6][7]. - The company is pursuing a strategic acquisition of Ceconomy, aiming to enhance its supply chain capabilities and brand presence in Europe [7][8]. Technological Innovation - JD is actively integrating new technologies across its operations, including AI applications in retail and automated logistics solutions [9][10]. - The company has invested over 150 billion yuan in R&D since 2017, with a supply chain infrastructure asset scale nearing 170 billion yuan [10].