Da Zhong Ri Bao·2025-08-15 01:13Core Viewpoint - Shandong province is developing the "Good Guest Shandong Cultural Tourism Financial Service Brand" to support large-scale cultural tourism projects, addressing financing challenges through innovative long-term loan products [1][4]. Group 1: Project Overview - The "Kongtong Wonderland" project in Yantai is set to be China's first fairy-tale cultural theme tourism island, with a total construction area of 102,600 square meters and a financing requirement of 3 billion yuan [2]. - The project faces challenges in traditional bank financing due to its large investment and long return cycle, making it difficult to repay loans through ticket sales in the short term [2][3]. Group 2: Financial Solutions - To address financing difficulties, the Industrial and Commercial Bank of China (ICBC) established a syndicate involving seven banks to launch the "Good Guest Shandong Cultural Tourism Financial Product," providing a 30-year loan to ease repayment pressure [3]. - Since November of the previous year, ICBC Shandong has issued 325 million yuan in loans for the project, with major structures of the resort hotel and commercial areas nearing completion [3]. Group 3: Financial Support Growth - The "Good Guest Shandong Cultural Tourism Financial Product" has seen significant growth, with an increase of 3.485 billion yuan (31%) since the beginning of the year and a total of 7.227 billion yuan (97%) since the signing of the strategic cooperation agreement [4]. - The number of cultural tourism industry clients served has also increased by 31% compared to before the agreement [4]. Group 4: Tailored Financial Services - A "list management" mechanism has been established to provide personalized financial services for various cultural tourism projects, supporting over 60 key projects in Shandong [5]. - ICBC Shandong has developed financing solutions that utilize ticket revenue as collateral, addressing the lack of fixed asset guarantees typical in cultural tourism projects [5][6]. Group 5: Ongoing Collaboration - The provincial cultural and tourism department plans to strengthen cooperation with financial institutions to enhance the "Good Guest Shandong Cultural Tourism Financial Service Brand" and increase credit support for key projects [6].