王一博起诉莆田鞋，将于下月开庭

Core Viewpoint - The lawsuit involving Wang Yibo against multiple companies related to the unauthorized use of his likeness has gained significant public attention, with a court hearing scheduled for September 2, 2025 [1][4]. Group 1: Lawsuit Details - The case is a dispute over portrait rights, with Wang Yibo as the plaintiff and several companies, including Putian Lai Le E-commerce Co., Ltd., as defendants [1][4]. - The court hearing will take place at the Putian City Licheng District People's Court [1][4]. - The case number is (2025) Min 0304 Min Chu 5168 [4]. Group 2: Company Information - Putian Lai Le Investment Co., Ltd. was established in December 2023, with a registered capital of 880,000 RMB, and is involved in investment activities and business management consulting [4][5]. - Putian Lai Le E-commerce Co., Ltd. was founded in July 2021, with a registered capital of 500,000 RMB, focusing on internet sales and retail of shoes and hats [5][6]. Group 3: Legal Context - The unauthorized use of a celebrity's likeness for commercial purposes constitutes infringement, as outlined in the Civil Code, which protects individuals' portrait rights [7]. - The law prohibits any organization or individual from using someone's likeness without consent, emphasizing the importance of legal compliance in marketing practices [7].