成都世运会市场开发收入创历史新高

Group 1 - Chengdu Universiade has launched over 500 licensed products across 16 categories, achieving the highest revenue in market development history for the event [1] - The licensed products are centered around the mascots "Shubao" and "Jinzai," featuring popular items like medal fridge magnets and themed plush toys, which have sold out quickly [1] - Cultural products highlight elements of Bashu culture, with collaborations such as the "Shubao Tour of the Three Kingdoms" figurine created in partnership with the Wuhou Shrine Museum [1] Group 2 - The Universiade Village hosts various cultural activities, allowing athletes to engage in traditional crafts like bamboo weaving and paper cutting, with over 900 participants daily [2] - The "Chinese Bridge" interactive area enables foreign athletes to learn Chinese language and culture, attracting more than 600 participants each day [2] - The Universiade Square features multiple functional areas for cultural experiences, sports interaction, and commercial consumption, drawing over 13,000 visitors since the event began [2] Group 3 - China Telecom has created an immersive 8K-VR experience using over 1,500 LED screens, allowing visitors to experience the Universiade and Sichuan's attractions without VR equipment [3] - The event has established seven cultural sightseeing routes connecting 17 key locations, with over 2,200 athletes and guests participating in these activities [3]