2025年7月份社会消费品零售总额增长3.7%

Core Insights - In July, the total retail sales of consumer goods reached 38,780 billion yuan, with a year-on-year growth of 3.7% [6] - From January to July, the total retail sales of consumer goods amounted to 284,238 billion yuan, growing by 4.8% [6] Group 1: Overall Retail Performance - Excluding automotive sales, the retail sales of consumer goods in July were 34,931 billion yuan, reflecting a growth of 4.3% [8] - For the first seven months, retail sales excluding automotive reached 257,014 billion yuan, with a growth rate of 5.3% [8] Group 2: Urban vs Rural Consumption - In July, urban retail sales were 33,620 billion yuan, showing a year-on-year increase of 3.6%, while rural retail sales were 5,160 billion yuan, growing by 3.9% [3] - From January to July, urban retail sales totaled 246,669 billion yuan, with a growth of 4.8%, and rural retail sales reached 37,569 billion yuan, growing by 4.7% [3] Group 3: Retail Formats and Online Sales - From January to July, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 7.0%, 5.2%, 1.1%, 5.8%, and 1.9% respectively [5] - The online retail sales for the first seven months were 86,835 billion yuan, with a year-on-year growth of 9.2%, and physical goods online retail sales were 70,790 billion yuan, growing by 6.3% [5] - Online retail sales accounted for 24.9% of the total retail sales of consumer goods [5] Group 4: Breakdown by Product Categories - In July, the retail sales of food, clothing, and daily necessities showed significant growth, with food sales increasing by 8.6% and daily necessities by 8.2% [8] - The sales of home appliances and audio-visual equipment surged by 28.7%, while sales of cultural and office supplies grew by 13.8% [8] - Conversely, sales in the petroleum and products category declined by 8.3% [8]