京东二季度新业务收入同比增长199% 外卖业务达成初期战略目标

Core Insights - JD Group reported Q2 2025 revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, exceeding market expectations and setting a new record for revenue growth in nearly three years [2] - The acceleration in revenue growth is primarily driven by the core retail business, with significant increases in key categories such as electrical appliances (up 23.4%) and daily necessities (up 16.4%), while the supermarket category has maintained double-digit growth for six consecutive quarters [2] - New businesses, including JD's food delivery service, saw a substantial revenue increase of 199% year-on-year, contributing to the overall growth [2] User Engagement and Business Performance - The number of active users and shopping frequency both experienced over 40% year-on-year growth, marking the seventh consecutive quarter of double-digit growth in active users [2] - JD's retail revenue grew by 20.6% year-on-year, with an operating profit margin of 4.5%, the highest recorded for any promotional quarter in the company's history [3] - The food delivery service achieved over 25 million daily orders, expanding its coverage to 350 cities and onboarding over 150,000 quality restaurants [3] Strategic Initiatives - JD's food delivery service emphasizes quality and service over aggressive market positioning, avoiding practices like "0 yuan purchase" and focusing on sustainable competition [4] - The launch of the "Seven Fresh Kitchen" platform aims to support partner restaurants by covering costs and promoting sustainable growth, with plans to establish 10,000 locations nationwide within three years [4] - The first "Seven Fresh Food MALL" opened, utilizing live-streaming and a quality development plan to enhance consumer trust and operational efficiency for restaurants [4]