平安人寿山东分公司提醒：筑牢金融安全防线，守护长辈"钱袋子"

Core Insights - The article highlights the increasing sophistication and scenario-based nature of financial scams targeting the elderly, leveraging their emotional desires for wealth accumulation and a happy retirement [1] Group 1: Scam Case Study - A specific case is presented where an elderly woman was deceived by a newly opened health center that used free trials to lure her into purchasing overpriced health products, ultimately costing her over 20,000 yuan [2] - The fraudulent health products were later identified as ordinary traditional Chinese medicine, leading to the closure of the institution for false advertising [2] Group 2: Scam Mechanisms - Scammers exploit psychological vulnerabilities by tapping into "health anxiety" and "concern for children," establishing trust with empty-nest seniors [3] - They use professional jargon to create a facade of legitimacy, presenting low-cost products as "special therapies" [3] - The strategy includes offering free experiences and gifts to lower defenses, gradually leading to significant expenditures [3] Group 3: Prevention Guidelines - The company provides a "three do's and three don'ts" guide to help consumers avoid scams, emphasizing the importance of choosing legitimate channels and verifying credentials [3] - Consumers are advised to discuss major financial decisions with family to prevent losses due to information asymmetry [3] - The company encourages vigilance against miracle cures and unsolicited requests for sensitive information, reminding consumers that high returns typically come with high risks [3] Group 4: Company Commitment - The company emphasizes its commitment to customer-centric service and community engagement through initiatives aimed at enhancing the financial literacy of the elderly [3] - It encourages regular checks on insurance policies and prompt reporting of suspicious activities to safeguard financial security [3] - The company calls for collective efforts from society to strengthen anti-fraud measures and protect the financial well-being of the elderly [3]