Qi Lu Wan Bao·2025-08-15 03:31Core Insights - The aging population in China is leading to diversified pension needs, prompting companies like Ping An Life to focus on customer-centric services and financial education to enhance financial risk awareness among the elderly [1] Group 1: Case Study - A case involving a 60-year-old customer, Ms. Wang, highlights the dangers of "pension investment" scams, where she was misled by a "high-yield pension project" after attending a "free travel group" [2] - The customer service team at Ping An Life identified the unusual behavior of Ms. Wang and provided her with guidance, ultimately preventing her from losing her pension funds to a fraudulent scheme [2] Group 2: Identifying Scams - Ping An Life's risk control experts identified three main traps in such illegal fundraising cases targeting the elderly: emotional manipulation through "free activities," false endorsements of projects, and promises of guaranteed high returns [2] Group 3: Financial Safety Measures - To enhance financial security, Ping An Life advises the public to be cautious of "free offers," understand the risks associated with investments, improve financial literacy, and consult licensed financial professionals before making investment decisions [3] - The company emphasizes consumer rights protection by conducting extensive financial education campaigns in communities and distributing over 10,000 copies of a manual on preventing illegal fundraising [3]