Core Insights - The collaboration between Yuewen Group and "Honor of Kings" marks the launch of the "National Creation Content Strategic Cooperation Plan," featuring the simultaneous release of content related to "The Lord of the Mysterious" [1] - The partnership includes new skins, merchandise, and secondary creation activities, with the author of "The Lord of the Mysterious" releasing a new novel chapter [1] Financial Performance - Yuewen Group reported a net profit of 850 million yuan for the first half of 2025, representing a year-on-year increase of 68.5% [1] - The gross merchandise value (GMV) of IP derivative products reached 480 million yuan, nearing the total for the previous year [1] - The speed of new product launches from Yuewen's merchandise division has increased to 3-4 times that of the previous year [1] Strategic Development - Yuewen's CEO, Hou Xiaonan, indicated that the company will consider introducing high-quality third-party IPs for derivative product development in addition to its own IPs [1] - The company has established a comprehensive channel network covering nearly all categories of derivative products and is continuously enhancing its capabilities in product design, user operations, licensing cooperation, and external investments [1]
阅文集团与《王者荣耀》启动“国创内容战略合作计划”