Workflow
多措并举“反内卷”赢得持续稳增长 京东物流上半年总收入近千亿元
Zheng Quan Ri Bao Wang·2025-08-15 05:57

Core Insights - JD Logistics reported a total revenue of 98.532 billion yuan for the first half of 2025, representing a year-on-year growth of 14.1%, with adjusted net profit reaching 3.34 billion yuan, up 7.1% year-on-year [1] - The company is adopting a differentiated high-quality development path by enhancing service quality through technology, optimizing network layout to reduce operational costs, and improving resource efficiency through refined management [1][2] Industry Context - The express logistics industry is facing ongoing scrutiny regarding low-price competition, with regulatory bodies emphasizing the need to combat "involution" in the market [2] - Analysts indicate that price wars do not foster innovation or create incremental value, ultimately disrupting the pricing system and degrading service quality [2] Employee and Service Enhancements - JD Logistics has implemented measures to ensure employee welfare, including full social insurance coverage for frontline workers, with over 660,000 frontline employees as of June [2] - The company has begun recruiting full-time riders for its delivery services, enhancing its service offerings and operational efficiency [2] Operational Efficiency and Service Timeliness - In the first half of the year, JD Logistics increased its direct air and land transport capacity, achieving over 2,000 routes for next-morning delivery upgrades [3] - The company is continuously optimizing its logistics network to enhance service speed and coverage [3] Technological Innovation - JD Logistics is committed to technological innovation, employing over 4,700 R&D personnel to enhance automation and AI applications across its logistics processes [4] - The "Super Brain" system is being utilized for intelligent decision-making, optimizing supply chain management and improving operational efficiency [4] Supply Chain Development - The company is focusing on deepening supply chain collaborations with major clients, achieving a revenue of 50.1 billion yuan from integrated supply chain clients, a 19.9% increase year-on-year [6] - JD Logistics is expanding its overseas operations, launching the "JoyExpress" brand in Saudi Arabia and establishing multiple overseas warehouses in various countries [6] Strategic Positioning - The company's strategy of shifting focus from market subsidies to efficiency upgrades is aimed at solidifying its talent base and enhancing service quality, thereby breaking the cycle of "involution" in the industry [5] - JD Logistics is positioning itself as a core supply chain infrastructure service provider by emphasizing value over price competition, aligning with the industry's high-quality development goals [6]