Xin Lang Zheng Quan·2025-08-15 06:37Core Insights - The monthly active users of Chinese securities apps surpassed 166 million in 2025, with an overall penetration rate of 15.46% [1] - The top three apps, Sina Finance, Tonghuashun, and Eastmoney, dominate the market, creating a competitive landscape [1] Group 1: Company Analysis - Sina Finance: The app's core competitiveness lies in its global coverage and authoritative information. It covers over 40 markets, including A-shares, Hong Kong stocks, US stocks, forex, and futures, with millisecond-level data updates. Its AI assistant, "Xina," can interpret announcements in seconds, highlighting risks and opportunities [1] - Tonghuashun: With 35.02 million monthly active users, it excels in trading efficiency and smart tools. Its "Lightning Trading System" supports over 90% of brokers for rapid order execution, and it offers free Level-2 market data and an upgraded quantitative platform [2] - Eastmoney: This app has 17.21 million monthly active users and focuses on community engagement and inclusive finance. Its "Stock Bar" community generates over a million posts daily, providing a platform for retail investors. It also offers comprehensive fund services, significantly lowering investment barriers [3] Group 2: User Experience and Target Audience - Interface and Operation: Sina Finance provides smooth multi-platform collaboration; Tonghuashun has powerful but complex features; Eastmoney simplifies the interface for novice users [4] - User Adaptation: - Cross-market allocators prefer Sina Finance for global monitoring and arbitrage opportunities [4] - Technical traders favor Tonghuashun for quantitative backtesting and rapid order placement [4] - Fund investors are drawn to Eastmoney for its fund services and community sentiment analysis [4] - The competitive landscape reflects the diverse structure of Chinese investors, with a growing need for tools that match their specific investment strategies [4]