Nan Fang Du Shi Bao·2025-08-15 06:36Core Viewpoint - JD.com has completed the acquisition of Hong Kong-based supermarket chain Jia Bao, aiming to enhance its supply chain capabilities and expand its presence in the Hong Kong retail market [1][3]. Group 1: Acquisition Details - The acquisition is expected to deepen cooperation between JD.com and Jia Bao, leveraging JD's supply chain advantages to improve Jia Bao's multi-channel business development [1][3]. - JD.com has established an Innovation Retail-Jia Bao Business Unit, appointing Jia Bao's founder, Lin Xiaoyi, as the head of this unit [1]. Group 2: Jia Bao Overview - Jia Bao, established in 1991, is a well-known supermarket chain in Hong Kong, operating over 90 stores and employing more than 1,000 staff [3]. - The supermarket focuses on providing a wide range of products, including frozen poultry, seafood, grains, and fresh fruits and vegetables [3]. Group 3: JD.com's Strategy - JD.com has been increasing its investment in supply chain infrastructure and technology innovation, which is expected to optimize Jia Bao's supply chain costs and efficiency [3]. - The acquisition marks a significant step in JD's strategy to enter the Hong Kong physical retail market, enhancing product variety and price competitiveness [3]. Group 4: Market Context - Hong Kong is a major trade hub in Asia with a large retail market, and JD.com aims to leverage its supply chain capabilities to offer a wider range of quality and affordable products [3][4]. - JD.com previously announced a 1.5 billion RMB investment in the Hong Kong market for price subsidies, logistics support, and service optimization [4]. Group 5: Future Plans - Following the acquisition, JD Jia Bao Supermarket will launch a three-day promotional event from August 16 to August 18, offering a 20% discount on selected JD supply chain products [5]. - The collaboration is expected to stimulate local consumption and contribute to the prosperity of the Hong Kong retail market [5].