“仅退款”新骗术：AI造假成“薅羊毛”利器

Core Viewpoint - The misuse of AI tools by consumers to generate fake product defect images for refunds poses significant challenges to e-commerce platforms and merchants, potentially undermining fair trade practices and increasing operational costs [4][5]. Group 1: Impact on E-commerce - The phenomenon of consumers using AI-generated images to claim refunds is not isolated, with many merchants reporting similar experiences, including instances of altered images that are difficult to distinguish from real defects [3]. - This behavior is perceived as taking advantage of refund policies, which could lead to a collective trend among consumers, ultimately harming the integrity of the e-commerce ecosystem [4]. - Merchants face increased costs in terms of verification and operational management, often opting for direct refunds or compensation, which complicates the process of defending against fraudulent claims [5]. Group 2: Regulatory Response - In response to the misuse of AI, the government has introduced measures, including the "Identification Measures for AI-Generated Synthetic Content," effective from September 1, 2025, which prohibits malicious alteration or concealment of content identifiers [5]. - A nationwide initiative titled "Clear and Clean: Rectifying AI Technology Abuse" was launched to address these issues over a three-month period starting in April [5]. - E-commerce platforms are encouraged to enhance their technical capabilities and establish a robust credit management system, while also sharing fraud data across platforms to create a collaborative defense mechanism against emerging risks [5].