Core Insights - The application of AI technology is transforming the interaction between brands and consumers, with a prediction that AI will dominate 85% of brand-customer interactions in the next decade [1][6] - Current data indicates that approximately 35% of companies are already using AI for automated marketing, with an additional 43.1% planning to adopt AI technology in the future [2] AI Penetration in Brand Marketing - AI is being utilized in various aspects of brand marketing, including smart ad placements, personalized content generation, and predictive analytics [2] - AI algorithms can optimize advertising budgets in real-time, improving ROI by over 30% [2] - Natural Language Processing (NLP) technology enables the automatic generation of tailored marketing copy, enhancing brand-consumer interaction [2] Future Directions of UserTag System - The upcoming iteration of the UserTag system will introduce a "cross-cultural consumption preference recognition" feature to cater to global brand needs [3] - This feature will assist brands in understanding consumer preferences across different cultural backgrounds, leading to more precise personalized services [3] Industry Impact - The integration of AI technology is expected to usher in a new era for brand marketing, enhancing the efficiency and quality of customer interactions [4] - AI-driven chatbots can provide 24/7 instant responses, addressing customer inquiries and after-sales services, significantly reducing labor costs [4] Future Outlook - In the next decade, the application of AI in brand marketing will become more extensive and profound, enabling brands to deliver highly personalized customer experiences [5] - Brands will leverage AI for predictive analytics to anticipate consumer purchasing intentions, thereby increasing conversion rates [5] Summary - The extensive application of AI technology will fundamentally change the interaction between brands and consumers, enhancing customer experience and brand competitiveness [6] - Innovations like the UserTag system will help brands adapt to global market demands, achieving precise marketing and efficient interactions [6] - AI is poised to become the core driving force in brand marketing, leading the industry into a new era [6]
卢波新作预测未来十年趋势:AI将主导85%的品牌客户互动
Jiang Nan Shi Bao·2025-08-15 07:12