从爆卖到被替代？禾赛Q2盈利背后的行业暗流

Core Viewpoint - Hesai Technology (NASDAQ: HSAI) reported a strong Q2 2025 financial performance, exceeding market expectations, marking its first quarterly profit since going public [1] Financial Performance - Q2 revenue reached 706.4 million RMB, a year-on-year increase of 53.9%, with a net profit of 44.1 million RMB compared to a loss of 72.1 million RMB in the same period last year [1] - The significant profit was driven by a substantial increase in lidar shipments, totaling 352,100 units, a year-on-year growth of 306.9%, with ADAS lidar accounting for over 80% of shipments [1] - The gross margin was 42.5%, slightly down from 45.1% year-on-year, but still considered high amid increasing price competition [1] - The company reported a cash and investment balance of 2.849 billion RMB, indicating a strong financial position [1] Market Dynamics - The lidar market is experiencing a downward price trend, with competitors like Suoteng Juchuang and Beixing Photon lowering pre-installation prices [2] - The competitive landscape is shifting as automakers are increasingly adopting multi-supplier strategies and even developing in-house solutions, which could challenge Hesai's advantages [2] Technological Trends - There is growing uncertainty in the industry regarding technology routes, with companies like Tesla and XPeng opting for pure vision systems, potentially reducing reliance on lidar [3][4] - The rapid evolution of 4D millimeter-wave radar technology is also posing a threat to lidar's perceived irreplaceability, offering better performance at lower costs [4] Regional Considerations - Despite mentioning opportunities in North America and Southeast Asia, Hesai's overseas revenue remains limited, heavily relying on the Chinese market [4] - The slowdown in domestic new energy vehicle sales in the latter half of the year may highlight structural risks for the company [4] Market Reaction - The capital market reacted positively to the earnings report, with a short-term stock price increase, indicating investor recognition of the profit turning point [5] - However, a single quarter of profit does not guarantee a trend improvement, especially in a rapidly evolving competitive landscape [5]