下一个十年风口？蔻赛全域新店商改写美业格局

Core Insights - The article highlights the successful conclusion of the COSE brand's "2025 Brand All-Domain Strategy Launch Conference" held in Beijing, focusing on the theme of "All-Domain Digital New Retail" in the beauty industry [1] Group 1: Company Development - Since its establishment in 2014, COSE has focused on "AI technology + natural energy" in the professional skincare sector, evolving into a leading domestic brand recognized for its innovative approaches [2] - In July 2023, COSE was approved as one of the first pilot enterprises for personalized cosmetic services in Beijing, marking a significant step into the "personalized cosmetic customization" industry [2] Group 2: Product Innovation - COSE's personalized skincare approach is based on "in-depth understanding of skin physiology + big data AI analysis," adhering to the "one person, one formula" philosophy, utilizing a library of 98,319 formulas for tailored skincare solutions [3] Group 3: Strategic Partnerships - During the conference, COSE announced two major strategic partnerships with industry leaders "洞见未来" and "木北造型," aiming to integrate their strengths in brand incubation, beauty resources, and digital operations to innovate and implement the new retail model [4] Group 4: New Retail Model - The newly launched all-domain digital new retail model by COSE and its partners aims to reconstruct the beauty industry's commercial ecosystem through a "three-network closed loop" of public, private, and store domains, addressing challenges like low traffic and difficult monetization for physical stores [5] - This model emphasizes a single-store profitability loop through "traffic acquisition — customer conversion — continuous profit," enhancing operational efficiency and effectiveness in beauty retail [5]