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超4万㎡、超200个品牌入驻,Suning Max店打造新智家电首发体验场

Core Viewpoint - The article highlights the ongoing trend of retail innovation in China, particularly through the launch of flagship stores like Suning Max, which aims to enhance consumer experience and drive sales in the home appliance sector [1][3]. Retail Innovation - Suning is accelerating its transformation into a "retail service provider" by enhancing its offline presence with the introduction of the Suning Max store format, which focuses on integrating technology, lifestyle, and social interaction [3][12]. - The Suning Max store in Taiyuan covers over 40,000 square meters and features more than 200 brands, making it the largest and most comprehensive "home consumption" experience center in the area [1][3]. Technology Experience - The Taiyuan store includes a "Suning Tech" area showcasing the latest products from brands like Huawei, Xiaomi, Apple, and Samsung, with interactive demonstrations by 3C engineers [5]. - New products such as OPPO Find N5 and Honor Magic V5 are launched in-store, allowing consumers to experience cutting-edge technology firsthand [5]. Home Appliance Experience - The store features a "Suning Private Home" area that replicates real-life home settings, allowing customers to visualize and compare different home appliance combinations [5]. - Over 80 high-end brands have flagship stores within the Suning Max, enhancing the shopping environment and product variety [5]. Customer Engagement - The store includes a "Suning Friend" social area offering diverse services like coffee tasting and esports competitions, enhancing the shopping experience with social and emotional value [6]. - During the opening, various events such as esports tournaments and food parties were organized to engage customers [6]. Product Offerings - A range of popular new smart home appliances was introduced, including advanced refrigerators and air conditioners, with promotional offers like free installation and discounts [8]. - The store provides a comprehensive service model with "1V1 home appliance managers" and "3C engineer" teams to assist customers from design to after-sales support [9]. Strategic Expansion - Suning plans to expand the Suning Max store format to several cities including Nanchang, Hefei, and Guangzhou in the second half of the year, continuing its focus on personalized and social retail experiences [12].