Core Insights - The leading snack brand, Hao Xiang Lai, has successfully entered the Taobao Flash Purchase platform, significantly increasing its market reach and sales volume [1][4] - The brand has experienced over 200% growth in order volume for three consecutive months, with online sales of various snack categories reaching new highs [1][4] - The expansion into the 3-5 kilometer market has allowed Hao Xiang Lai to tap into new customer segments, with over 90% of online customers being new users [1][3] Group 1 - Hao Xiang Lai's entry into Taobao Flash Purchase has led to nearly 5,000 stores being connected by the end of July [1] - The brand has optimized its product structure and warehousing strategies to match the instant retail consumption characteristics, with each store offering an average of 1,500 to 2,000 SKUs [3] - Seasonal promotions and scenario-based product combinations have been introduced, such as summer drink packages and autumn snack gift boxes, enhancing conversion rates and brand recognition [3] Group 2 - The rapid development of Taobao Flash Purchase has created significant growth opportunities for brands, with plans for over 15,000 stores to join the platform, covering a wider range of snack categories [4] - The collective entry of snack brands into Taobao Flash Purchase has stimulated demand for leisure snacks, with July seeing triple-digit growth in various snack categories [4] - Since its launch in May, Taobao Flash Purchase has driven a significant upgrade in the consumer platform, with 395 non-food brands achieving over one million in monthly transactions [4]
门店辐射半径扩大两倍 好想来接入淘宝闪购2个月登上零食品类第一
Yang Guang Wang·2025-08-15 08:41