外贸承压，为何这里能做火全球生意——来自新疆维吾尔自治区霍尔果斯市的调查

Core Viewpoint - In the first half of this year, the cross-border e-commerce trade volume in Horgos, Xinjiang reached nearly 29 billion yuan, marking a historical high and becoming a highlight of high-quality foreign trade development in Xinjiang [1][2]. Group 1: Trade Volume and Growth - The cross-border e-commerce trade volume in Horgos for the first half of the year was 289.99 billion yuan, representing a year-on-year growth of 889.3% [2]. - Horgos serves as an important window for China's westward opening, with 21 approved foreign trade ports in Xinjiang [2]. Group 2: Location and Policy Advantages - Horgos is strategically located at the center of the Eurasian economic block, connecting the domestic market of over 1.4 billion people with markets in Central Asia, West Asia, and Europe [2]. - The port integrates multiple transportation modes, including road, rail, pipeline, air, and mail, supported by favorable policies such as tax exemptions and rebates [2][3]. Group 3: Development of Cross-Border E-Commerce - The establishment of the national-level cross-border e-commerce comprehensive pilot zone in Yili Prefecture in November 2022 has accelerated the development of cross-border e-commerce in Horgos [3]. - Horgos has seen the construction of a cross-border e-commerce industrial park and various functional centers, enhancing its operational capabilities [3]. Group 4: Customs and Logistics Efficiency - Horgos has implemented various customs declaration modes, significantly improving customs clearance efficiency and reducing logistics costs for enterprises [4][5]. - The introduction of a "single window" system allows cross-border e-commerce companies to complete all declaration procedures through one platform, enhancing data sharing and operational efficiency [4]. Group 5: Emerging Business Models - The Horgos International Border Cooperation Center has become a cross-border economic trade cooperation zone, showcasing nearly 10,000 products from over 40 countries [11]. - The "front store, back factory" model is being adopted, linking sales and production to enhance export advantages and promote outward processing trade [11][12]. Group 6: Live Streaming and Talent Development - Horgos has embraced live streaming as a new sales model, with a team of international hosts promoting products in multiple languages [7][8]. - A collaboration between local educational institutions and businesses has led to the establishment of internship programs for students, enhancing the talent pool for cross-border e-commerce [9][10]. Group 7: Future Prospects and Challenges - Horgos aims to diversify its economy by developing new business models such as border trade and processing, while addressing the current imbalance in logistics and manufacturing capabilities [14]. - The region is exploring innovative customs clearance methods and enhancing its service offerings to support the growth of cross-border e-commerce [12][14].