上海“奉贤伍仟哥”：房产中介费只收5000元 “想做低佣模式很久了”

Core Insights - The article discusses the emergence of a new group of real estate agents in Shanghai's suburban second-hand housing market, known as "Wu Qian Ge," who charge a significantly lower service fee of 5,000 yuan compared to the traditional 2%-3% commission rates [1][4]. Group 1: Business Model - "Wu Qian Ge" operates on a low-commission model, emphasizing that their success is not solely based on low fees but on building trust and providing quick, reliable information about properties [4][6]. - The group utilizes video content to engage potential buyers, showcasing properties and negotiating prices in a transparent manner, which helps in reducing communication costs and increasing visibility [7][9]. Group 2: Market Dynamics - The second-hand housing market in Shanghai remains robust, with high transaction volumes, as evidenced by 16,900 units sold even during the traditionally slow month of July [4]. - Despite the competitive landscape with new entrants like "San Qian Ge," the focus remains on the quality of service and professional expertise rather than just low fees, as buyers are often looking for reliable agents for significant transactions [9]. Group 3: Customer Relationships - The "Wu Qian Ge" model relies heavily on building long-term relationships with clients, where satisfied customers often return for future transactions or refer friends, creating a cycle of trust and repeat business [7][8]. - The importance of selecting trustworthy partners in the real estate business is highlighted, emphasizing the need for agents to understand client needs and maintain good interpersonal relationships [8].