Mei Ri Jing Ji Xin Wen·2025-08-15 10:06Core Insights - Great Wall Motors is actively developing its ultra-luxury brand, with a recent tender announcement for suppliers to assist in building the brand [1][2] - The ultra-luxury brand is still in the early stages of development, focusing on brand positioning and product naming [2] - The brand's leadership includes Chairman Wei Jianjun, CEO Song Dongxian, and CTO Zhang Xiaobo, with a focus on a "dual-core" organizational structure [2][4] Brand Development - The ultra-luxury brand is expected to feature a hybrid powertrain, combining a 4.0T V8 twin-turbo engine with an electric motor, targeting around 1000 horsepower and a 0-100 km/h acceleration time of under 2.5 seconds [3] - The brand aims to compete not only with Ferrari but also with other high-end brands like Rolls-Royce, Porsche, and Lamborghini, as indicated by the tender requirements for suppliers [3][4] Supplier Requirements - The tender specifies that suppliers must have at least three core team members with over eight years of experience in the ultra-luxury or luxury goods sector, along with unique strategies targeting high-net-worth individuals [4] - The company emphasizes a "high quality, small batch" philosophy, indicating a significant departure from mass production practices [4] Market Context - Great Wall Motors is eager to enter the ultra-luxury market, reflecting a shift in Chinese consumer perceptions of luxury vehicles [5] - At least seven domestic brands have recently targeted the million-yuan luxury car market, indicating a growing trend among Chinese manufacturers to establish credibility in high-end automotive production [5]