城市24小时 | “国民小吃”，如何带动城市文旅出圈？

Group 1: Industry Insights - The Fujian provincial government emphasizes the importance of the Sha County snack industry as a distinctive feature for economic development, advocating for innovation, automation, and skill training to enhance product offerings and integrate with the cultural tourism sector [1][4] - The Sha County snack industry boasts nearly 100,000 outlets nationwide, generating over 55 billion yuan in annual revenue, with international presence in 79 countries and regions [4] - Recent policies have supported the development of the Sha County snack industry, including its inclusion in national revitalization plans and local cooperation initiatives [4] Group 2: Market Potential and Challenges - Despite the high recognition of Sha County snacks, there is a noted gap in converting this recognition into significant tourist traffic, indicating untapped potential in the food and tourism sectors [4][5] - The local economy, with a GDP of 34.733 billion yuan in 2023, shows that the tertiary sector, including food and tourism, comprises less than 40%, highlighting room for growth [4] - Concerns have been raised regarding the aging and potential decline of the Sha County snack brand, necessitating strategies to enhance market competitiveness and city branding [5]