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Core Viewpoint - The article highlights the successful integration of local agricultural products, specifically Lianzhou crystal pears, into the tourism sector at the popular tourist destination, Gulongxia, during the summer peak season, resulting in significant sales and increased brand awareness for the product [1][10][12]. Group 1: Sales Performance - On the first day of the event, Lianzhou crystal pears sold over 2,000 jin (1,000 kg), with cumulative sales exceeding 4,000 jin (2,000 kg) shortly thereafter [17]. - The Gulongxia scenic area received 379,000 visitors in July 2023, marking a 63.43% increase compared to the previous year, which provided a strong customer base for the sales of Lianzhou crystal pears [11][12]. Group 2: Product Characteristics - Lianzhou crystal pears are characterized by their translucent flesh and sweet, juicy taste, making them a popular choice among consumers [7]. - The peak season for Lianzhou crystal pears is during July and August, coinciding with the summer tourism boom [8]. Group 3: Marketing and Promotion - The event featured an immersive experience booth that included tasting and purchasing areas, as well as informational displays about the cultivation history and green farming techniques of Lianzhou crystal pears [14][15]. - The collaboration with Gulongxia aims to enhance the visibility and market reach of Lianzhou crystal pears, showcasing them as a key agricultural product of the region [20][26]. Group 4: Agricultural Impact - Lianzhou has a planting area of 65,000 mu (approximately 4,333 hectares) for crystal pears, with an annual production exceeding 70,000 tons and a market value of over 1.2 billion yuan, benefiting around 28,000 farming households [35]. - The integration of agriculture and tourism is seen as a strategy to create a sustainable economic model, enhancing both agricultural sales and tourism experiences [31][33].